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Our Team Reviews ILIA Beauty

Worth the Insta Hype

If you spend any time scrolling instagram, you’ve probably seen ILIA Beauty’s videos featuring a silver-haired maven applying her full makeup routine. Our team watches them on repeat, not only because the model is over the age of 22 and STUNNING to begin with, but because the ILIA products she uses manage to bring out the most beautiful, dewy version of herself. Plus, the brand is completely clean. It’s everything we dream of in a makeup line, so we put ILIA to the test on ourselves. Here’s the verdict:

four shades of ilia beauty true serum skin tint in a row
ILIA Beauty Super Serum Skin Tint SPF 40

Amanda Carter Gomes, Healers’ Partnerships & Events Director, loves the lightweight nature of this Super Serum Skin Tint. “It has become my daily go-to for a light coverage + sunscreen combo, with the added addition of a serum consistency application. It feels less like makeup and more like skin care, which I love.”


ilia beauty multi-stick lined up to show four colors
ILIA Beauty Multi-Stick

Amanda says, “The multi-stick is just that, a multi-purpose color option for cheeks and lips (I love the Dreamer shade). It’s easy to apply, but I would not necessarily say it ‘melts upon contact,’ as advertised. However, a little of this product does go a long way, though it may take a little patting and smoothing to get those apples perfectly rosy.”

I am constantly on the lookout for the perfect cool pink blush. I found it with At Last—and the name is not lost on me.

Elizabeth Kendig, founder, also fell under the multi-stick spell. “Most blushes are too warm and wash me out, so I am constantly on the lookout for the perfect cool pink hue. I found it with At Last. The name is not lost on me and the dewy finish is exactly what I’d hoped for.” Pro tip: Dust with a powder blush or translucent powder for extra staying power.


ilia beauty true skin serum concealer with shades all laid out
ILIA Beauty True Skin Serum Concealer

Managing Editor Nicolle Mackinnon has been an ILIA fan since before the brand went mainstream, but the True Skin Serum Concealer is a newer addition to her makeup wardrobe. “This is one of the only makeup products I’ve worn in quarantine. I use it for undereye circles and to diminish redness around my nose. It’s got a great consistency, not too thick but with enough coverage to eliminate redness.”


ilia beauty limitless lash mascara in a row
ILIA Beauty Limitless Lash Mascara

Says Elizabeth: “I was cautiously optimistic before trying this mascara. I’ve never met a clean mascara I liked until this one! Most tend to be too wet, causing my lashes to lose their curl and smudge. ILIA’s stays put, layers easily for length and separates beautifully thanks to the killer brush. My only wish is that it were a bit more thickening.”


ilia beauty color haze multi-purpose cheek tints
ILIA Beauty Color Haze

Another multi-use product, the Color Haze liquid all-purpose tint is awesome for cheeks, lips and even eyes. “Almost all pink tones go red on my skin and I end up looking like a clown,” says Nicolle. “This Color Haze in Before Today has a miraculous cool tone that stays mauve instead of divulging into Bozo territory. The consistency is a little sticky, so I prefer it for cheeks over lips.”

Looking for other beauty + wellness reviews? Read what we think about CBD skincare, and what masks are best to combat maskne.

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